Agreed. Managing expectations into earnings is a large part of a CFO, treasurer, or other investor relations officer's job.
I do admit that it's necessarily hard for GoPro to do this, because they're a high-tech, discretionary consumer product -- the competitor landscape is always shifting and advancing, and a ton of factors affect consumer spending choices. GoPro is not a networking company with ten big and slow-moving clients. Something as simple as gas price hikes (less discretionary budget), or a new wearable product released by a different company (drains from "cool new toy" budget), could affect their sales.
Stocks like GPRO, FIT, etc are really hard to analyze, for these reasons and others.
Then again, I guess you could say that makes the task of managing expectations all the more important.
I do admit that it's necessarily hard for GoPro to do this, because they're a high-tech, discretionary consumer product -- the competitor landscape is always shifting and advancing, and a ton of factors affect consumer spending choices. GoPro is not a networking company with ten big and slow-moving clients. Something as simple as gas price hikes (less discretionary budget), or a new wearable product released by a different company (drains from "cool new toy" budget), could affect their sales.
Stocks like GPRO, FIT, etc are really hard to analyze, for these reasons and others.
Then again, I guess you could say that makes the task of managing expectations all the more important.