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A huge problem with the Mac App Store is that it is not a service for listing “all Mac software that exists” but it NEEDS to be. I would argue that the potential benefits to the platform for listing all software are huge, even if many pages end up being little more than links to external web sites.

Sure, Apple wants a cut of sales but they’re already listing totally-free apps so they’ve shown that money isn’t everything.

If they made it dead-simple to list apps (e.g. free listing pages to all developers, where software storage/downloading/sales are clearly another tier), they’d soon have all Mac software in their list. They could then build on that repository to become the Google of software search. Search could be truly powerful.

Instead, search is not only pointless on the Mac App Store but it’s the opposite of that. I now EXPECT crap, I don’t even EXPECT a reasonable match. For every search for “software that does X”, I KNOW that the results will probably not include any well-known programs and will certainly contain cheap crap and clearly-misleading scam-ware. The rest of the list will be software that was last updated 3 years ago.



Users perceive the app store as giving a level of curation and security. If it became a list of "all Mac software that exists," and one of those turned out to be dodgy, Apple's image would take a real hit.

Also, what would listing software that hasn't been through the submissions process actually mean? That the app is verified by Apple? That going to the site and putting your credit card number into the shopping cart is guaranteed to be secure? That other things that haven't been listed yet are not as favoured in some way?

I'm not saying I like the app store model, or that they can't have a second tier of lower-scrutiny apps. I do think it would need a lot of thought and care, however.


Apple’s reputation is already taking a huge hit by allowing the Mac App Store to remain so broken for so long. And dodgy software does make it into their store.

They don’t need much of a warning for outside software sites. The page could have a banner at the top, or display one when you click the outside link.




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