Being in Seattle, they're the local airlines for me, so a lot of my flights go through them. They have top to bottom great customer service - from the call centers to check in staff to flight attendants. Everything just works with them. I've had odd requests/problems here and there before, and the call center staff really try to work with you to solve the problem. And they're US based, not a call center in India.
I also never get the feeling the check in agents are just mailing it in. I've had bad experiences before with agents before (a tired AA agent once just through my suitcase on to the belt right after I told him I was checking in a firearm), but it seems Alaska cares a lot more and they're better trained (more consistent).
They also are a great community partner here and sponsor a lot of events and organizations including things like Pride celebrations.
I also never get the feeling the check in agents are just mailing it in. I've had bad experiences before with agents before (a tired AA agent once just through my suitcase on to the belt right after I told him I was checking in a firearm), but it seems Alaska cares a lot more and they're better trained (more consistent).
They also are a great community partner here and sponsor a lot of events and organizations including things like Pride celebrations.