I was thinking since its Mike's company it would be similar in effect, just amplified (and somewhat like torrents). But to make it simpler, what if it's just Mike's personal car? It just seems like if you're getting "reasonable" use from a commercial product, you probably should pay. I get that you may want to evaluate it or maybe used it once or twice, but when you use it regularly as the product intended, that starts to be a little shady.
Yep, I'm in agreement with you there. Personal use like that seems to be right in the middle when I query my ethics.
For me, personally, it almost feels like the effort required factors into whether piracy is OK. That isn't really rational, but when you casually download a torrent, that doesn't seem as bad as building your own hardware to pirate a signal. Maybe it speaks to intent? (NB: this paragraph isn't intended as anything other than me exploring my own rationalizations for piracy. Do not use except as instructed by a physician, and all that).