Good point. Vice may not be the best example. Perhaps I'm a bit too enamored with their inversion of the magazine model. I just thought that they were are great new cross platform content creator. Can you think of any other? Good is good too. http://www.good.is/
One example of great success is Penny Arcade - started off doing nothing but producing content, and basically leveraged it into a fucking empire - store selling merchandise, multiple conventions per year, and a children's charity.
