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One of my favourite teachers at school noted this phenomenon long before streaming was a thing. He said that once he got a favourite film on DVD he actually watched it less. Whereas before he would watch it whenever it was on TV, he can now watch it whenever he wants, so why watch it ever?

I've noticed a related phenomenon: too much choice induces anxiety. If there are like 5 films showing in the cinema it's usually obvious which one to pick. Maybe I'll watch another later in the week. But now I can watch any film ever made and I often find it hard to choose because there is a fear of missing out on all the other films I could have chosen.



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