New users aren't going to switch to ubuntu because there's a start(or applications) menu.
Perhaps, but one of the traditional excuses new users have given for not switching, or switching back after trying, is that Linux desktops are too different, even though they've traditionally not been all that different. Creating something unique, compared to tools users have used in the past, like Windows, isn't going to make people immediately productive. And being immediately productive is how the desktop UI/UX enters the background and becomes a facilitator rather than something that the user struggles with.
"being immediately productive is how the desktop UI/UX enters the background and becomes a facilitator rather than something that the user struggles with."
Yes, exactly. I want my interaction with the desktop to be like that with a prostitute: minimal, direct, clear, and without my having to know much at all about the other party. I don't want to have to beg and plead for the ability to alter the panel once a year on special occasions.
Seconded. I showed a guy Ubuntu a bit back and it is now on his map and being used (not as primary, but it may be heading that way) because it has a start menu. He knows a tiny bit of linux (more like generic nix) and has interacted with various server solutions for fifteen years or so, but it's kind of "that thing you have to deal with" and most of the interaction involves calling me. That's ok, I'm mostly in charge of that. But Ubuntu now.. it has a start menu. And, like, through it you can find things. And they look familiar. Not all the way, but kinda. You can click them and they do stuff. He's actually finally getting into it a bit. He really, absurd as it may sound, would never have gotten anywhere if it looked exactly* like now, except with no start menu.
Perhaps, but one of the traditional excuses new users have given for not switching, or switching back after trying, is that Linux desktops are too different, even though they've traditionally not been all that different. Creating something unique, compared to tools users have used in the past, like Windows, isn't going to make people immediately productive. And being immediately productive is how the desktop UI/UX enters the background and becomes a facilitator rather than something that the user struggles with.