Well, you are not trying to operate heavy machinery with Amazon Echo - hopefully. Voice as a common interface - I agree with all of that, but to me the everyday utility of being able to add something to my shopping list or my TODO list without having to fire up an APP greatly increases my quality of life. That part is magical, but I don't expect a lot more from it.
I used to use Alexa for my shopping list. I guess over time I came to the conclusion that adding something to a steno pad or my whiteboard was even easier.