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If you have not seen Gary Hustwit's design documentary, "Objectified", I recommend it highly. Especially if you are not a professional designer (I am not a designer, and I know enough to appreciate good design, not produce it) [1].

In "Objectified", Dieter Rams (of iconic Braun fame) is asked if there is any company that really gets design today. He answers after a moment's pause: "Apple".[2]

[1] Ira Glass on the importance of having good taste before you can produce to the expectations of that taste

http://www.youtube.com/watch?v=BI23U7U2aUY (EDIT: Fixed link)

[2] "Objectified: Dieter Rams commentary"

http://www.youtube.com/watch?v=KBF1rOxWsxg

http://objectifiedfilm.com




Erik Spiekermann (famous type designer) says much the same about Apple in "Helvetica."


Your first link has no video.




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