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"Phone manufactures sell phones to carriers, not consumers."

Where do you get that data from? I just tried to challenge your claim, but I did not find any worldwide statistic about how many people buy smartphones with or without contract.

My personal guess is that not only do a lot of people buy their phones from Samsung (e.g. through amazon.de/co.uk).

From the people who buy on contract, many people are in a position to choose between many providers with very similar services and prices. Meaning that they choose the contract by the price and quality of the phone, not the contract.

At least in Europe that's the case, and I believe it is similar in most Asian markets.

Companies like Samsung are not primary concerned about carrier satisfaction, because in most parts of the world, carriers are exchangeable pipe providers that need Samsung more than Samsung needs them.



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