Apple would not have a contest. They would say. This is our product. We think it's awesome. You should think it's awesome too. If you don't want to buy it, don't.
They wouldn't hold cheesy PR stunts to try and "prove" how much better they are.
I do recall a lot of aggrieved Windows fanboys complaining about them – and each time concluding that the problem was failing to understand the priorities of average users or how badly the traditional PC market had failed the average user.
The situation is quite similar today with spec-obsessed Android reviewers failing to understand why everyone else is buying iPhones because most people just don't care about an extra 100Mhz or .3" screen size difference when the trade-off is a carrier-mangled UI or worse apps.
They wouldn't hold cheesy PR stunts to try and "prove" how much better they are.