> I see this as a replay of the 1980s. Apple was the dominant player with a premium option on nice hardware
No they weren't. In Job's first stint at Apple he was beaten by Commodore.
Commodore were vertically integrated. They owned the company who designed the chips in early Apple computers. They focussed aggressively on price, and they won the battles with the Vic 20, C64 and early Amigas. After a bunch of crazy decisions at the end of the decade they eventually lost the war and died a death in the mid 90s.
As they say, it's the winner of the war who gets to write the history books, and in Cupertino they're done an excellent job at it.
No they weren't. In Job's first stint at Apple he was beaten by Commodore.
Commodore were vertically integrated. They owned the company who designed the chips in early Apple computers. They focussed aggressively on price, and they won the battles with the Vic 20, C64 and early Amigas. After a bunch of crazy decisions at the end of the decade they eventually lost the war and died a death in the mid 90s.
As they say, it's the winner of the war who gets to write the history books, and in Cupertino they're done an excellent job at it.