Cool? Putting aside the controversial content, the aesthetic was cliche. Same edgy lighting, same colors saturation. It was terrible.

It was very painful to see musical instruments and cameras/lenses destroyed. These things are so dear to many creative people that it feels like watching someone's arm being cut off. No matter how cool the camerawork is, it just sends a very negative message about the product and their marketing team.

I play guitar and I didn’t find it painful to watch. I thought it was a cool idea illustrating all those instruments being compressed into a tiny device.

I don't have concrete evidence, but in a ranking of destroyed musical instruments, guitars would likely be the clear leader.