I feel like this article is backwards. QR codes are still the best way to transfer from print to phone. The problem is most people are still transferring from print ad to phone ad.
My theater company uses it to send people from our poster to our ticket buying site (and let you know where the QR code goes). There's genuine utility here.
Don't throw out the useful application because so many are doing it wrong.
My theater company uses it to send people from our poster to our ticket buying site (and let you know where the QR code goes). There's genuine utility here.
Don't throw out the useful application because so many are doing it wrong.