Through organic search, you probably won’t find any of his free articles when searching for a topic on the first page. He had to put in the work over years and couldn’t depend on Google.
Walled gardens like Facebook, Instagram, LinkedIn and others are the missed opportunities for the Open Web. Google nor any other search engine can't crawl their information, so Web users who are not on the aforementioned sites are missing a lot of useful information and social dynamics that would otherwise take place on the Open Web.
At least for Facebook, if the information is not publicly available via Google it’s because the content creator has decided not to make their content public.
Google very much can crawl information on Facebook and Instagram that people have made “public”
As far as “social dynamics”, do you remember Cambridge Analytics? Why would I want my social graph to be publicly available.
It’s bad enough that people have their contacts synced with Facebook.
If most information on Facebook is private, it’s because everything else gets spammed to hell. Same with discord. They are not a replacement to public, curated information put out by relatively knowledgeable people.
You’re complaining about “discoverability” which hasn’t been easy since 2000.
The most successful independent writer today is probably Ben Thompson’s “Stratechery”
https://stratechery.com/about/ https://blockbuster.thoughtleader.school/p/how-ben-thompson-...
Through organic search, you probably won’t find any of his free articles when searching for a topic on the first page. He had to put in the work over years and couldn’t depend on Google.