Quote from article: "When I want to make quick money on clicks," he said, "I just buy late-night impressions on women's gaming sites. I guess the users are tired. They click like crazy. I make a lot of money."
I don't know that much about online ads. How do you make money buying "impressions" like this? How does this work?
So this guy is probably talking about affiliate marketing.
My best guess:
1. He has access to lots of CPA (cost per action) offers from various CPA networks. Example: "We'll pay you $3 for every person who fills out this info request form about our product."
As an affiliate marketer, he's always hunting for offers where the payout seems high or the offer seems attractive, basically an arbitrage mismatch.
2. He has found some gaming offers that he thinks pay out pretty well and convert nicely. Good landing pages, good product, etc.
3. He buys ads on these womens gaming sites late at night because they are click happy and the impressions cost less due to it being night time. This sends people to the gaming site where they convert at a profitable rate.
Most DSPs offer so-called "time parting" functionality, where you set your ads to run only during specific hours (and/or days). For example our product http://www.direct-ads.com/ or our competitor http://rtb.sitescout.com/ offer this.
Most decent independent (as in, sell their own adverts) publishers will offer this. Personally the main, or even only, use has been customers with age-rated products that they don't want to be seen before a children can be assumed to be asleep.
I don't know that much about online ads. How do you make money buying "impressions" like this? How does this work?