>Regardless of the specifics, making it more of a celebration (because that's how the vast majority of PTO is perceived) will make it seem like it's more important beyond the lipservice that, frankly, has been ineffective.

Why? Political ads are everywhere in election season and the news constantly talks about elections. If this isn't sufficient to make people think it's important why would making it a celebration?

I'm trying to understand why this would work.