Curation, Transparency, Quality & NO CONTACTS. 100% agree, I think this rant perfectly sums up how this industry could work. A great user experience and reasonable rates for finding quality people, that's a service people will happily pay for... and they are. Which is why we build Dragonfly (http://dragonflylist.com) but we're not the only ones that have realised this. Its a big market, plenty of room for other niche/geo specific recruitment solutions.
If I were you, I'd drop the "Dragonfly IS $YOURCOUNTRY Freelancers." It's fairly confusing, given that your firm is in Melbourne and almost inevitably will not find freelancing clients outside the Anglosphere.
