Why do you find it hard to believe that a trendy game might fizzle in 90 days? I'm not surprised at all.
I could imagine Zynga turned some dials when they acquired the company that destroyed the user base.
I could imagine the game just got boring, to everyone (it did for me).
I could imagine there were some fairly impressive, but perhaps inflated, PowerPoint presentations given to Zynga, and things didn't go exactly as planned.
And I could imagine a culture clash that destroyed progress on the game, and in such a fast moving progress, standing still is as good as dying.
But mostly, I could imagine all of the above. Easy come, easy go.
I could imagine Zynga turned some dials when they acquired the company that destroyed the user base.
I could imagine the game just got boring, to everyone (it did for me).
I could imagine there were some fairly impressive, but perhaps inflated, PowerPoint presentations given to Zynga, and things didn't go exactly as planned.
And I could imagine a culture clash that destroyed progress on the game, and in such a fast moving progress, standing still is as good as dying.
But mostly, I could imagine all of the above. Easy come, easy go.