We talked about doing this at my last job, and never did. When I read "...gives a small group of employees 2 weeks or ‘a limited amount of time’ to work on a project outside of their normal responsibilities at Apple", it made me think of the same attitude- the inability to commit to full-on innovation and creativity. Tim Cook, you are a great CEO, but you don't know how to take sufficient risk to get the reward. Everyone should get the 20% time. Don't do anything half-assed, ever. Even better would be to 1-up Google and say that you don't give a flying fuck what your employees do as long as they are innovating for the company and doing what they love to make people's lives better.
We talked about doing this at my last job, and never did. When I read "...gives a small group of employees 2 weeks or ‘a limited amount of time’ to work on a project outside of their normal responsibilities at Apple", it made me think of the same attitude- the inability to commit to full-on innovation and creativity. Tim Cook, you are a great CEO, but you don't know how to take sufficient risk to get the reward. Everyone should get the 20% time. Don't do anything half-assed, ever. Even better would be to 1-up Google and say that you don't give a flying fuck what your employees do as long as they are innovating for the company and doing what they love to make people's lives better.
