In my circles at least, people aren't using Microsoft products on their own. At home they either use Macs or Linux.

We grew up compiling Linux kernels when Microsoft was busy spreading FUD about how dangerous it would be to unleash open source and use open source. That using Linux on something critical like servers would lead to absolute chaos because the kernel wasn't written by someone who knew how to move Mt. Fuji.

I imagine Backblaze will soon realize why good PR firms are so expensive.