The proof is in the pudding though. I'm judging based on their actions, not on their words. They're making AI models and AI research widely accessible, including selling consumer grade hardware to run them locally, and to use open-weight models. They could have just gone all in on selling to Anthropic, OpenAI, and all the other big tech companies, but they aren't. Meanwhile, Anthropic is trying to price people out of the market, increasing their restrictions, cutting the latest model from subscription plans, etc.
