That's meaningless by itself -- SMB was sold through a lot of other channels, both on other platforms and on Linux, before it was put in the store. It's placement in the store was also accidental, and so probably didn't get promoted much!

Yes I thought it was pretty snarky of Canonical to release that figure and I thought it cast them and their platform in a worse light than SMB. That info release more than anything in that incident would put me off working with Canonical and the Ubuntu App Store.