The same thing Lenovo got from buying IBM's PC and now server businesses. Instant inroads into a foreign market. I mean, Lenovo went from a brand no one had ever heard of to the worlds largest PC maker in a decade or so. They're pretty awesome at squeezing money out of low margin businesses and creating some pretty high quality products (their own branded smartphones are pretty awesome looking, wish they sold in Canada).
They might look awesome in the pictures. I was testing their handsets while visiting Thailand and the only good thing about them was that they were cheap. The builds were pretty bulky and the OS felt quite slow when comparing to the Nexus 5 right next to them. Of course you paid 3000-6000 THB from then when Nexus was 16900 THB...
I wasn't so interested about them to really write down the numbers. Lots of different letter + four numbers combinations and I remember that none of them was above 10 000 THB.
