In the US market every Zipcar has its name on the back to make identifying them easier, and if you're using the iPhone app you can see the license plate as well as details about the make and model.

Currently you can't tell the colour from the mobile app but it's a good idea. I've passed it along to the mobile team to see if it's feasible.

(Disclosure: I work for Zipcar)

Please do this, it frustrates me to no end because I see a photo of a blue Audi and think I should be looking for a blue Audi but instead it's red. Pictures would be great but even just showing the color in the app is fine, as I can never find the color without going to the website.

We'll look into it. It's slightly trickier than it could be because that database field is completely free-form, so looking up an image from it or translating it is harder than it needs to be. Thanks for the input though, I've passed it along :)

Zipcar names its vehicles, though - if you only have five candidate cars (in a somewhat large 'Ziphome'), having a name is better than having a vehicle type + color as there are sometimes similar looking vehicles next to each other.

This happened to me this weekend. Momentary panic as you realize the car you're counting on isn't there, because you're looking for the wrong color.

Zipcar tells you the color though, even if the picture is misleading. It's next to the basic car info, license plate, and name.

They should definitely not be showing an image with the wrong color, but having the information is better than nothing.