Because content creators are trying to maximize the revenue generated from that content.
We can't fault a company (or non-profit organization for that matter) for following their optimal strategy, can we? Sure it's an annoyance to the end-user because it fragments the market, but that's where there's an opportunity for a disruption!
If everything were on iTunes, would that make you happy? It's clear to me that the cut that Apple is taking (for the benefit of inclusion on their "content-agnostic platform") is something that is untenable for NPR and many other similar content producers out there.
We can't fault a company (or non-profit organization for that matter) for following their optimal strategy, can we? Sure it's an annoyance to the end-user because it fragments the market, but that's where there's an opportunity for a disruption!
If everything were on iTunes, would that make you happy? It's clear to me that the cut that Apple is taking (for the benefit of inclusion on their "content-agnostic platform") is something that is untenable for NPR and many other similar content producers out there.