It is if you manage to topple the absolutely gigantic mindshare and you manage to build a similarly complete catalog of official and user-supplied content.
> I would think the licencing with record labels & infrastructure requirements would be the tough part for a new entrant.
And how. Check youtube's all-time top viewed videos, and the vast majority are vevo channels MVs. If you remove vevo and psy, you're left with a pair of videos of the top 30 or 50.
vevo is a joint venture between UMG, Sony, Abu Dhabi Media… and Google.
It is if you manage to topple the absolutely gigantic mindshare and you manage to build a similarly complete catalog of official and user-supplied content.
> I would think the licencing with record labels & infrastructure requirements would be the tough part for a new entrant.
And how. Check youtube's all-time top viewed videos, and the vast majority are vevo channels MVs. If you remove vevo and psy, you're left with a pair of videos of the top 30 or 50.
vevo is a joint venture between UMG, Sony, Abu Dhabi Media… and Google.