> Instead I have to have the Xbox brand shoved in my face at every opportunity?
I know this isn't your point, but you might be happy to learn that Xbox Music and Xbox Video have been renamed in Windows 10 to "Groove Music" and "Video", respectively. According to Microsoft, most users thought "I don't have an Xbox, why would I want to use Xbox Music?" — so they rebranded those apps.
I know this isn't your point, but you might be happy to learn that Xbox Music and Xbox Video have been renamed in Windows 10 to "Groove Music" and "Video", respectively. According to Microsoft, most users thought "I don't have an Xbox, why would I want to use Xbox Music?" — so they rebranded those apps.